Originally hailing from Russia, the eponymous menswear label is currently based in Amsterdam. Created by Irina Gusakova after completing an Undergraduate Degree at Central Saint Martins in London and then a Masters Degree at Glasgow School of Art and working for a number of independent fashion designers in London. Contemporary takes on classic European cuts with the strong influence of workwear and sportswear with practicality at its core lie at the heart of the brand identity.
Reflecting the designer’s personal experiences of living in different countries, the fascination with travelling and nomad lifestyle is interpreted through the use of technical fabrics and utilitarian details such as multiple pockets and removable hoods. Water-repellent and reflective material used throughout the collections allude to the traveling theme and to the idea of comfort that we seek in the garments adopted to be worn outdoors. A strong emphasis on high quality of fabrication and materials is the overarching idea of all Irina Gusakova collections since at the end of the day the main purpose of the clothes is to be worn and lived in.